PRIVACY POLICY

HIWA COSMETICOS NATURAIS LTDA, a private law legal entity, headquartered at R CAP FRANCISCO TEIXEIRA NOGUEIRA 232 AGUA BRANCA 05037-030, registered with the CNPJ/MF under the number (“Retailer” or “we”) takes your privacy seriously and ensures the security and protection of data of all its customers, partners, suppliers, and users (“Users” or “you”) of the site “berdms.lojavirtualnuvem.com.br” and any other site, store, or application operated by the Retailer (herein simply referred to as “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you (“Communications”).

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE THAT YOU ARE AWARE OF AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU MAKE AVAILABLE IN THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact us at [email protected].

Additionally, the Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing these links will cause you to leave the Store and may result in third parties collecting or sharing information about you. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you send us Personal Data related to other individuals, you declare that you have the authority to do so and declare that you have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.

 

Definitions For the purposes of this Privacy Policy:

“Personal Data” means any information that, directly or indirectly, identifies or can identify a natural person, such as name, CPF, date of birth, IP address, among others; “Sensitive Personal Data” means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, membership in a union or religious, philosophical, or political organization, data related to health or sexual life, genetic or biometric data; “Processing of Personal Data” means any operation performed within the scope of Personal Data, through automatic or non-automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, harmonization or association, restriction, deletion, or destruction. Any other operation provided for under applicable legislation is also considered Processing of Personal Data; “Data Protection Laws” means all legal provisions that regulate the Processing of Personal Data, including but not limited to, Law No. 13.709/18, General Data Protection Law (“LGPD”). Use of Personal Data We collect and use Personal Data to manage your relationship with us and to better serve you when you purchase products and/or services in the Store, personalizing and improving your experience. Examples of how we use the data include:

  • Enabling you to purchase products and/or services in the Store;
  • To confirm or correct the information we have about you;
  • To send information we believe to be of interest to you;
  • To personalize your experience using the Store;
  • To personalize the delivery of advertisements to you, based on your interest in our Store; and
  • To contact you via a phone number and/or email address provided. We may contact you personally, by voicemail, through automatic dialing equipment, by text messages (SMS), by email, or by any other means of communication that your device is capable of receiving, under the terms of the law and for reasonable business purposes. Additionally, the Personal Data provided may also be used as we deem necessary or appropriate: (a) under the terms of the Data Protection Laws; (b) to meet legal process requirements; (c) to comply with judicial decisions, regulatory decisions, or decisions of competent authorities, including authorities outside the country of residence; (d) to protect our operations; (e) to protect our rights, privacy, security, or the rights, privacy, or security of others; (f) to detect and prevent fraud; (g) to allow us to use available actions or limit damages we may suffer; (h) in other ways permitted by law.

OUR STORE IS NOT INTENDED FOR PERSONS UNDER 18 YEARS OF AGE AND WE REQUEST THAT SUCH PERSONS DO NOT PROVIDE ANY PERSONAL DATA

Non-provision of Personal Data You are not required to share the Personal Data we request; however, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, some specialized features, or be able to provide the necessary assistance or facilitate the delivery of the product or service you have contracted.

Data collected The general public can browse the Store without the need for any registration and submission of Personal Data. However, some Store functionalities may depend on registration and submission of Personal Data, such as completing a purchase/service contract and/or enabling product delivery/service provision by us.

When contacting the Store, we may collect:

  • Contact details. Name, surname, phone number, city, state, and email address; and

  • Information you submit. Information you submit via form (questions, complaints, suggestions, criticisms, compliments, etc.). When generally navigating the Store, we may collect:

  • Location data. Geolocation data when you access the Store;

  • Preferences. Information about your preferences and interests regarding products/services (when you tell us what they are or when we deduce them from what we know about you);

  • Store navigation data. Information about your visits and activities in the Store, including the content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, your location, the address of the website from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in item 7 below;

  • Anonymous or aggregated data. Anonymous survey responses or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely that you will be identified through the use of this data with the available technology; and

  • Other information we may collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as information about the browser and device; Store usage data; and information collected through cookies, pixel tags, and other technologies. Unless you inform us in a free-form form completed by you, we do not collect Sensitive Personal Data.

Sharing of Personal Data with third parties We may share your Personal Data:

  • With the partner company(ies) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for approval and production, and providers of data hosting and storage services, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
  • With third parties, to help us manage the Store; and
  • With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or transfer of all or part of our company, asset, or equity (including those related to bankruptcy or similar processes). International data transfers Personal Data and other types of information collected by us may be transferred or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.

Form of automatic collection of Personal Data When you visit the Store, it may store or retrieve information on your browser, either in the form of cookies and other similar technologies. This information may be about you, your preferences, or your device and is primarily used to make the Store work as you expect. The information generally does not directly identify you, but it can offer a more personalized internet experience.

According to this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, among others:

  • Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as the type of computer, screen resolution, operating system name and version, device model and manufacturer, language, and Internet browser type and version you are using. We may use this information to ensure that the Store functions properly.
  • Use of cookies: Cookies allow the collection of information such as browser type, time spent in the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience when using the Store, as well as to direct advertising to you according to your interests. We also collect statistical information about the use of the Store for continuous improvement of our design and functionality. If you do not want your information to be collected through cookies, you can configure the cookies in the "options" or "preferences" menu of your browser. Below are links to more details on how to adjust the cookie preferences.Automatic Data Collection Methods

    When you visit the Store, it may store or retrieve information on your browser, usually in the form of cookies and similar technologies. This information may relate to you, your preferences, or your device and is primarily used to ensure the Store functions as you expect it to. The information generally does not directly identify you but can offer a more personalized internet experience.

    According to this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, among others:

    Through the browser or device: Some information is collected by most browsers or automatically through devices used to access the internet, such as the type of computer, screen resolution, operating system name and version, device model and manufacturer, language, type, and version of the internet browser being used. We may use this information to ensure the Store functions properly.

    Use of cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information, among other things, to personalize your experience using the Store and to deliver advertisements according to your interests. We also collect statistical information about Store usage for continuous improvement of our design and functionality.

    If you do not wish for your information to be collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser. You can find more details on how to adjust cookie preferences for the most popular internet browsers:

    • Google Chrome
    • Mozilla Firefox
    • Safari
    • Internet Explorer
    • Microsoft Edge
    • Opera

    If you would like to know more about advertising and remarketing cookies, which are used to target advertisements based on each user's interests and the number of visits they have made to our site and their internet searches, visit:

    • Facebook
    • Google
    • Bing

    Use of pixel tags and similar technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track user actions in the Store (including email recipients), measure the success of our marketing campaigns, and collect statistical data on Store usage and response rates. If you have activated ad personalization on tools such as Facebook, Google, or Bing, this information may be used to display ads on their services. If you do not wish to be tracked, you can request this from each service:

    • Facebook
    • Google
    • Bing

    We may engage in behavioral advertising companies to obtain reports on Store ads across the internet. To do this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or other users' use, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and similar technologies used by third parties. You can configure your preferences in your browser's menu. Please note that if you change computers or browsers or use multiple computers or browsers, you will need to repeat this process for each computer and browser.

    User Rights

    You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) correction of incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or data processed in violation of the law; (v) portability of Personal Data to another service provider, provided that this does not affect our industrial and trade secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about entities with which your Personal Data has been shared; (viii) information about the possibility of refusing consent and the consequences of refusal; and (ix) withdrawal of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of your identity to ensure that Personal Data sharing is only done with the data subject.

    You should bear in mind that, in certain cases (e.g., due to legal requirements), your request may not be immediately fulfilled, and we may not be able to serve you due to compliance with legal obligations.

    Security of Personal Data

    We seek to adopt the technical and organizational measures provided by the Data Protection Laws appropriate to protect Personal Data in our organization. Unfortunately, no transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (e.g., if you believe that the security of any of your accounts has been compromised), please notify us immediately.

    Hypertext links to other sites and social networks

    The Store may, from time to time, contain hypertext links that will redirect you to sites of our partner networks, advertisers, suppliers, etc. If you click on any of these links to any of these sites, please remember that each site has its own privacy practices and we are not responsible for these policies. Please review these policies before submitting any Personal Data to these sites.

    We are not responsible for the policies and practices of collection, use, and disclosure (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data you disclose to other organizations through applications related to such applications or posted on our social media pages. We recommend that you learn about the privacy policy of each site visited or each service provider used.

    Updates to this Privacy Policy

    If we change our Privacy Policy, we will publish the new text in the Store with the updated revision date. We may change this Privacy Policy at any time. If there is a significant change in the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through notification in our Store.

    We recall that we are committed to not processing your Personal Data in a manner incompatible with the objectives described above, except as otherwise required by law or court order.

    Person responsible for Personal Data processing

    If you wish to exercise any of the rights provided in this Privacy Policy and/or Data Protection Laws, or resolve any doubts related to the processing of your Personal Data, please contact us through the email [email protected]."